What a Digipack is

Digipack

A Digipack is consist of a 4piece part constructed like a story book of the artists album holding a cd or dvd. On the front page it shows the artists picture name of their album and the artist name, inside will be the cd holder where it stored and on the back it will show all their songs on the current album. The image at the front of the digipack is usually the selling point as it used as a marketing tool to sell the artist to consumers to buy their peroduct this is established through what the artist is trying to potray usually from the picture at the front,the theme and colours they use. The style of the album cover an writing on the cover potrays what the artist is going for and attract ceratin type of consumers to go for that brand image making it idealistic that these people must have it almost as if they are an ideology to follow making the brand image of the artist more popular to follow and buy.This also enhnces brand loyalty to that particular artist, Digipacks are one of the main sources of promotional aspects for artists usually sold on websites such as HMV and other stores usually advertised through tv saying when it is released cleverly enhancing the artists image making consumers buying their albums.