Impact on technology
The impact it has had on technology and significant in terms of society and how it has grown for demand and the way we listen to music from the 1950’s to 1980’s record players were the most popular ways to listen to music mainly because there was limited music channels on TV and the society then it was quite fashionable to listen to music on record player. By the 20th century this all changed because the first CD came out so there was another dramatic change to society again and this had an impact that demand is constantly changing based on consumer wants, so there was a loss of analogue which was changed now to analogue clearly because sound and quality are better now than before and soon after people started using the internet for listening to music usually on yahoo and other music downloading websites. But the acquisition when Google and YouTube had a major impact on society the biggest industries made it possible for people to upload their own videos and watch other people’s video and comment gave the people a sense of democracy that they can say what they liked about the video and what kind of things they would like to see. Also now you can instantly listen to music portably on our iPods, ipads and mobile phones and that we can record our own videos on the phone and edit them with instance apps, usually in the same case of the music industry you can make quick and easy beats on the laptop rather than going to the studio taking time and energy in the studio using many source materials this has been cost efficiency and time efficient therefore changing the way music industry operate of making music.
The way of shooting the videos e.g. for the indie rock genre I am studying has changed from the type of cameras they use because they use DSLR cameras which is relatively cheaper than normal artist would use a director who would usually produce these types of videos is Adam Thomas jones produces heavy rock videos and in my previous work showing directors that produce in a similar way because the quality of the camera has produced they do not need this mass production and influences the way of technology that anyone can shoot a music video and edit it themselves.

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