Rihannas Digipack

Analysis

On the front cover of Rihannas album shows a picture of her face and the album is called loud this is quite balderdash as it the red velevet hair and roses showing it is aimed at a quite femanine gender how enforces this sexy seductive cliche about her enticing consumers to be attractive and pick her album.the red hair and the statement loud on her album shows that she a firey charcter showing her expressions that females have a premdominant role in society that she is not afraid to show her true this is quite clever in the fact the message she is trying to convey that she is a firey bald character using her femanine fetale to attract consumers drawing their attention towards her album engaging her audience. The mise en scene used on the front of the album is high key lighting of the red sensing danger or this luciousness about her that this girl means trouble however the oxymoron used here also shows love and passion for the artist.Also on the back of the album it shows the record label she is signed to Def jam records which is very well known and this could have an affect on the type of audiences they get because big stars are signed by this label attracting a lot of people making them want to listen to Rihannas music, the back of the album also lists all her track which people may want to know of because they like a particular section of tracks which they can listen to maybe even immitating there ideology to be or sing like them following the lyrics.

Her twitter page of her announcing her world tour of her new almbum release makes her fans aware that she is going to do this, this is a fee way of advertising campaign to make people aware to come and see the event also to buy her new album from shops making the profile of the artist larger. Also her advertising campaign on her website and bilboard american publishing magazine using her great looks to be seductive to sell its self attracting the wide range audience the mise en scene used on the website of a quite misty pink the essence that she has swave but yet we do not her truly know the person behind the image creating this quite mysterious illuminous feel that people should buy her perfume.The bold statements on the website and magazine shows that she is in power and nothing can control her she controls her own destiny expressing her own views, this statement is quite clever as it enforces that other females could be like her that there also in power off their life making Rihanna a strong iconic ideology to follow.