The website I am going to analyse is the Arctic Monkeys website, the background of the website of the dull colours and the video on the homepage of fans screaming showing that it is a concert implies that it is an Indie/Rock concert, the black and peach background establishes the cool collective way that sets out the genre. The news feeds on the website of their upcoming tours and bold writing connotes that its target audience will aim at young adults who want to have fun by going to these festivals and concerts that the arctic monkeys are hosting worldwide. The tabs on the top make it more interactive for people to use as this is a way of social media and promotion for the band as it is interactive and use of technological convergence used in everyday’s society as there is links to follow them on MySpace, Twitter and Facebook, also the Font used on the home page is quite arty and appeals to the audience that they can be socially interactive with the website being engaged to this cool context displayed on the homepage of the website. Also on the top tabs it shows a fan forum this makes it more interactive for Arctic Monkeys fans can share their views of what they think to the Arctic Monkeys meaning that it is more sociably engage able, Also there is a tab where you can go onto the store link where you can purchase Arctic monkey products this means that this also a way of promotion that people can purchase online gifts straight from the website.
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