Pop genre I had looked at

Another genre that I had looked at was pop genre this type of music is very upbeat and a lot of performance mainly pop bands such as one direction or spice girls would fit into this type of category .The codes and conventions used here that they would like to have fun and be cheery trying to be enthusiastic ideologies people look up to and try to be, this is done through a range of camera shots to see the overall band the atmosphere is quite entertaining  where there is female heartthrobs and male audiences look up to and admire, there are usually many girls in the videos were they look as if they are having a great time, the lyrics and the video they present send a direct message to their audience that they are young and the only live once so this is the time to have fun. There is a lot of band base performance usually a dance or a freestyle dance. They can be typified as the entertainers of the music industry as they bring their youthfulness and young spirits to the industry this particularly aims at the teenage, mainly female audiences.