Another genre that I looked at is a very diverse and
cultural aspect of music as it is a rising star and making its way up, not as
recognised now but has been broadening ever since the music video of Psy
gangnam style which has made its way of an international group where he is
signed by YG entertainment along with singles like 2ne1 and BigBang. The codes
and conventions can vary in terms of what they try to look at in which aspect
some of them can be emotional like BigBang Haru Haru is where one of the artist
is in love with this women and she is abused and yet when she is slowly dying
he spends his final moments with her. Whereas gangnam style is based on a horse
dance which is quite entertaining. They usually have a lot of performance based
in their music videos usually a constructed dance routine they do or a some
kind of free styling dance there lyrics and music video try to convey the
message that they are either emotional or quite upbeat .The narrative used here
are that they are trying tell the story to either have fun, love or just to
connect with their audience, some of their videos show when they are heartbroken these are some
of the narratives they portray through their music videos engaging more of the
female audiences. The mise en scene used in these videos are usually quite
bright to make an more happier atmosphere in some videos there are dimmer
lighting this puts the message across that this is an emotional setting
conveying the message across to the audience what the artist is trying to say.


No comments:
Post a Comment