Thursday, 13 December 2012


Another genre that I looked at is a very diverse and cultural aspect of music as it is a rising star and making its way up, not as recognised now but has been broadening ever since the music video of Psy gangnam style which has made its way of an international group where he is signed by YG entertainment along with singles like 2ne1 and BigBang. The codes and conventions can vary in terms of what they try to look at in which aspect some of them can be emotional like BigBang Haru Haru is where one of the artist is in love with this women and she is abused and yet when she is slowly dying he spends his final moments with her. Whereas gangnam style is based on a horse dance which is quite entertaining. They usually have a lot of performance based in their music videos usually a constructed dance routine they do or a some kind of free styling dance there lyrics and music video try to convey the message that they are either emotional or quite upbeat .The narrative used here are that they are trying tell the story to either have fun, love or just to connect with their audience, some of their videos  show when they are heartbroken these are some of the narratives they portray through their music videos engaging more of the female audiences. The mise en scene used in these videos are usually quite bright to make an more happier atmosphere in some videos there are dimmer lighting this puts the message across that this is an emotional setting conveying the message across to the audience what the artist is trying to say.

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