Researching the codes and conventions of a music video

 

A music video is a short film or video which is consisted by the music/song which is either performed or edited to add special effects to the video. This is usually marketed through promotions and interviews before pre-release albums.

General music videos

The general codes and conventions for music videos is that artist may have all performance based music videos, and some artist tend to have narratives in their music videos where they are trying to show the audience of what they feel or the message they try put across e.g. Trey songz. Some artist try to have a mixture of band base performance and narratives e.g. the killers they do this from cross cutting shots, another type of convention would be animation throughout music videos e.g. AMV do a lot of this where the lyrics wont particular match the video however give that gaming feeling fast beat up tempo to match the music which tends to be heavy metal tracks. Through band base performances they use crane shots to get an overall look of the band, in narrative songs they try use more close up shots of he singers their emotions close ups on their mouths of them saying the lyrics in a soft tone. The mise en scene will depend on the type of genre, indie rock will tend to be low key lighting to create this moody atmosphere where they play it quite cool, whereas pop tracks will try to beat quite bright making it more of happy atmosphere and that they want to have fun.    

The codes and conventions in a general music video are like in hip hop videos when the guys in the videos have tattoos, gold teeth tend to show their male bravado to the group of females they have in the video this tends to relate to money and sex e.g. 50 cent candy shop